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Everything you should Include in your Newborn Photography Welcome Guide

Wednesday, June 21, 2023 | By: Tanya Surjan

How to Create the Ultimate Newborn Photography Welcome Packet

As a family photographer, it's important to provide your clients with all the information they need to make their photography experience as smooth and enjoyable as possible. This is where a comprehensive welcome & information guide comes in. Your guide should include all the key components that your clients need to know before their session. This includes details about the location, what to wear, how to prepare, and what to expect during the session. By providing your clients with a comprehensive guide, you can help them feel more comfortable and confident during their session, which will ultimately result in better photos and a more positive experience overall. Now let’s talk about what this guide should include:

1. Welcome Page
Your welcome page should include a warm greeting and a brief introduction to your photography business. It’s a great opportunity to set the tone for the rest of the guide and make your clients feel comfortable and excited about their upcoming session.
 
2. What to Expect Page
This page should provide detailed information about what clients can expect during their newborn photography session. This can include details about the location, what to wear, how to prepare for the session, and what will happen during the shoot.
 
3. Tips for Your Newborn Session
Offering tips for your clients can help them feel more prepared and confident during their session. This can include advice on how to interact with each other, what to bring or what to wear and how you plan to keep their newborn relaxed and what they can do or bring to help.
 
4. Photography Packages
Your photography packages should be clearly outlined, including what is included in each package and the pricing. This will allow clients to choose the package that best suits their needs and budget.
 
5. Frequently Asked Questions
A section for frequently asked questions can be incredibly helpful for clients who may have questions about the process. This can include questions about what happens after the session, how long it takes to receive the photos, and what happens if there is bad weather on the day of the shoot.
 
6. Al la Carte Pricing Guide
In addition to your photography packages, it’s important to offer al la carte pricing options for clients who may want to purchase additional photos or products. This can include pricing for individual prints, canvases, and albums.
 
7. Other Services Page
If you offer additional services, such as engagement, maternity photography or family photography, this is a great place to include information about those services.
 
8. Price Sheet
A clear and concise price sheet should be included in your welcome and information guide. This will allow clients to easily see the pricing for each package and al la carte option.
 
9. Client Invoice
When a client books a session, it’s important to provide them with a clear invoice that outlines the services they have chosen and the total cost. This can be included in the welcome and information guide or sent separately.
 
10. Thank You Page
Finally, a thank you page is a great way to show your appreciation for your clients and thank them for choosing your photography business. This can also include information about how to leave a review or refer friends and family.

The Photographer Welcome & Information Guide is a must, but truly it’s a must-have for any business. Most of us are running brands (businesses) and managing family responsibilities, so we have to take steps to protect our time. But, with a bit of set-up to create a photographer welcome packet, you can give a stellar first impression without giving up more of your valuable time.

There are SO many incredible benefits to having a welcome packet…

Sending out a strategic and beautifully branded photographer welcome packet to your just-booked clients provides countless benefits to them and you, such as: 

  • Impressing clients by elevating the experience they have with you.
  • Creating a well-rounded and informed experience even after they have booked (so important). 
  • Cutting back on the “back-and-forth” communication, saving your valued time.
  • Laying out clear boundaries and answering frequently asked questions right away on what’s to come as the project progresses.
  • Building solid client relationships and deepened connections from the start, helping your client feel assured in their decision to hire you. 

In conclusion, a comprehensive welcome & information guide is essential for any family photography business. By including these key components, you can help ensure that your clients feel informed, prepared, and excited for their upcoming session.

If you are looking to add a welcome packet to your client experience, be sure to check out the templates available in the SHOP! These templates include the Canva template layout as well as professionally written copy, so you will know exactly what to say and when to say it!

Click the image below to purchase a welcome packet in our template shop!

If you have any questions at all about Welcome Packets please don't hesitate to reach out and connect with me! You can contact me by clicking HERE and sending me a message or you can message me via email at tanyasurjan@yahoo.com

If you love this Template Design be sure to check out our Newborn Photographer Essentials Workflow Template Bundle for almost 70% off!
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