How to Create the Ultimate Wedding Photography Welcome Packet

As a family photographer, it's important to provide your clients with all the information they need to make their photography experience as smooth and enjoyable as possible. This is where a comprehensive welcome & information guide comes in. Your guide should include all the key components that your clients need to know before their session. This includes details about the location, what to wear, how to prepare, and what to expect during the session. By providing your clients with a comprehensive guide, you can help them feel more comfortable and confident during their session, which will ultimately result in better photos and a more positive experience overall. Now let’s talk about what this guide should include:

1. Wedding Cover Page

Start with an eye-catching cover page that sets the tone for your welcome guide. Use an image of your work or your logo to make a strong first impression.

2. What to Expect Page

Provide an overview of what your clients can expect from working with you. Explain your approach and client experience to give them an idea of what they can look forward to.

3. Photography Experience

Highlight your photography experience and what sets you apart from other wedding photographers. Share your background and expertise to make clients feel confident in your skills.

4. Wedding Photography Packages

Outline your wedding photography packages. Include details about the services you offer, the number of hours of coverage, and the number of images included.

5. A La Carte Pricing Information

Provide clients with information about your a la carte pricing options. This should include pricing for additional hours, prints, and digital files.

6. Albums & Save the Dates Pricing

Include pricing for any albums or save the dates that you offer. This will help clients visualize how they can turn their images into keepsakes they can treasure for years to come.

7. Frequently Asked Questions

Answer some common questions that clients might have. For example, you could address questions about your payment process, turnaround time for images, or what to wear for engagement photos.

8. Timeline Preparation

Provide tips for your clients to prepare for their wedding day timeline. This can include suggested timelines for getting ready, family photos, and portraits.

9. First Look Information

Explain the benefits of a first look and provide examples of how this can create more photo opportunities and a better photography experience for the couple.

10. Wedding Day Timeline Template

Provide a timeline template for your clients to fill out with all the details of their wedding day. This will help you stay on track and ensure you don't miss any important moments.

11. Client Invoice

Include a client invoice template to make your billing process simple and straightforward.

12. Thank You Page

Thank your clients for choosing you as their wedding photographer and express your excitement for their big day. This will make your clients feel appreciated and valued.

By including these 12 essentials in your wedding photographer welcome guide, you'll ensure that your clients feel well prepared and confident when their wedding day comes. Not only will this guide streamline your process, but it can also help boost your reputation as a professional photographer with a recognizable brand.

There are SO many incredible benefits to having a welcome packet…

Sending out a strategic and beautifully branded photographer welcome packet to your just-booked clients provides countless benefits to them and you, such as:

Impressing clients by elevating the experience they have with you.
Creating a well-rounded and informed experience even after they have booked (so important).
Cutting back on the “back-and-forth” communication, saving your valued time.
Laying out clear boundaries and answering frequently asked questions right away on what’s to come as the project progresses.
Building solid client relationships and deepened connections from the start, helping your client feel assured in their decision to hire you.

In conclusion, a comprehensive welcome & information guide is essential for any wedding photography business. By including these key components, you can help ensure that your clients feel informed, prepared, and excited for their upcoming session.

If you are looking to add a welcome packet to your client experience, be sure to check out the templates available under the SHOP tab above! These templates include the Canva template layout as well as professionally written copy, so you will know exactly what to say and when to say it!

Click the image below to purchase a welcome packet in our template shop!

If you have any questions at all about Welcome Packets please don't hesitate to reach out and connect with me! You can contact me by clicking HERE and sending me a message or you can message me directly on via email at tanyasurjan@yahoo.com

If you love this Template Design be sure to check out our Wedding Photographer Essentials Workflow Template Bundle for almost 70% off!

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12 Things to Include in your Wedding Photography Welcome Guide

How to Create the Ultimate Wedding Photography Welcome Packet

There are SO many incredible benefits to having a welcome packet…