4 reasons why online business owners NEED to be on Pinterest in 2024!
When most people think about Pinterest, we naturally associate it with being another social media platform or the world’s most popular inspo board — but the truth is, Pinterest isn’t social media and it’s not just a place for you to pin your dream wedding or favorite recipes — Pinterest is a place where you can generate massive results for your business with little effort and no expense.
Let’s break it down…
1. Pinterest is a SEARCH ENGINE
Pinterest is considered to be a search engine, rather than a social media platform because it allows users to search for and discover new ideas and products through visual content.
Unlike traditional social media platforms, where the main focus is on social interaction and sharing personal experiences, Pinterest is centered around discovery, inspiration, and the ability to learn, save and organize ideas for later.
The Pinterest platform wants to connect its users with the very best content and the plus side to this fact is that you aren’t focusing on more “likes” or followers to get results, it’s about focusing on making your content searchable and it allows you to directly solve your ideal customers problem.
For businesses, Pinterest offers a unique and relaxed way to showcase their products and services, as users are actively seeking inspiration and ideas. The platform’s search function enables businesses to be discovered by a highly engaged audience looking for exactly what you have to offer, making it a valuable tool for businesses looking to drive traffic and increase visibility.
Additionally, Pinterest’s user-friendly interface and visually appealing format create a more relaxed and enjoyable browsing experience for users compared to traditional search engines. This makes it a prime opportunity for businesses to connect with potential customers in a more organic and unobtrusive way, without feeling like they are being bombarded with advertisements.
2. You can turn your pins into PROFIT on Pinterest with the right strategy
You can download my PIN TO PROFIT PINTEREST PLAYBOOK to learn exactly how to do this by clicking HERE.
Not only is Pinterest a platform that will allow you to share and promote your content (for free) but it will position your content in a way that drives more eyeballs and traffic to your hard work which will give you a greater opportunity to generate real, tangible results from your hard work.
What good is your work if no one is seeing it? Pinterest is currently our #1 organic traffic driver and is responsible for hundreds of visitors to our website each month! More traffic means more visibility for your brand, products, and services. This can help increase brand awareness, reach new audiences, and ultimately drive more sales.
3. You can extend the shelf life of your content with Pinterest
The lifespan of a pin on Pinterest can vary, but generally, pins can generate results for several months to several years. Compare that to the fact that the lifespan of an Instagram post is typically less than 24 hours. I can confidently tell you that on Pinterest the work you’re doing is setting you up for success for months and even years to come!
In fact, we have pins from last year that are still driving traffic to our website and blog today!
The exact length of time a pin remains relevant and generates results will depend on several factors, including the niche or industry, the quality and relevance of the content, and the level of engagement it receives.
For example, pins related to seasonal events, trends, or holiday-specific content may generate results for a few months, while pins related to evergreen topics such as recipes, home décor, or DIY projects may remain relevant for several years.
Additionally, high-quality, visually appealing pins that are well-optimized for search and receive a high level of engagement tend to perform better and generate results for a longer period of time.
4. You can use Pinterest to get an even better ROI on your time
I’m guessing that you’re probably quite busy and maybe you opened this blog post and thought to yourself, “I don’t have it in me to add another platform to my plate.” If that’s you, trust me, I get it!
Let me tell you something though, I truly believe that if we were given just one hour a week to focus on marketing, that one hour would be best spent on Pinterest.
The truth is that the ROI on your time when it comes to Pinterest is unbeatable when you look at all of the other platforms that we’re spending so much time on.
Pinterest has become an increasingly popular platform for businesses looking to improve their return on investment (ROI) from marketing efforts. Pinterest users are actively seeking inspiration, ideas, and products, making them more likely to take action and make a purchase. This high intent provides a strong opportunity for businesses to connect with potential customers who are already in a buying mindset. Pinterest has a large and diverse user base, with over 400 million active monthly users, which can help businesses reach a wide audience and generate a higher return on investment.