Brainstorming and Identifying your Passions and Expertise
One of the most crucial steps in creating a successful digital product is tapping into your passions and expertise. Take some time to brainstorm and identify the areas where you have knowledge, skills, and a genuine interest. Think about the topics you enjoy learning about or have experience in. This will not only make the process more enjoyable but also position you as an authority in your chosen niche.
Start by making a list of your passions and expertise. Write down any field, hobby, or subject matter that immediately comes to mind. Don't worry about being too narrow or broad at this stage; it's just an initial brainstorming exercise. Give yourself permission to explore different ideas and be open to new possibilities.
Once you have your list, narrow it down to the areas that truly ignite your passion. Ask yourself questions like:
• Which topics do I enjoy learning about and discussing?• What are my unique skills and experiences?• In which areas do I feel confident and knowledgeable?• What problems or challenges have I successfully solved in the past?By narrowing down your list to the areas that align with your passions and expertise, you'll be able to create a digital product that shines with authenticity and value.
Now, Let's Dive in Deeper...
Now that you have done some brainstorming we are going to go even deeper using copy.ai
STEP 1: Here is exactly what I want you to type into the search:
"Give me 10 Digital Product Ideas for someone who loves to (fill in the blank)"
Examples: crochet, practice yoga, draw, take photos etc… you get the point!
STEP 2: Now I want you to type in:
"Give me 10 digital product ideas that are highly searched for online for someone who wants to teach others how to (fill in the blank)"
Examples: surf, paint, take photos, organize their homes, garden… etc.
Copy.ai will give you a detailed list of ideas on potential digital products that you could create! This will be a very powerful tool to help get your wheels turning on what products you could create!
What is a Low Ticket Digital Product?
Low Ticket Digital Product = a product you create online (using canva or google docs) and sell multiple times. Low ticket just means that it's priced under $100.
One of the many reasons I love low ticket digital products (and selling them) is because you aren't trading time for money. You create your product ONCE, then you can sell it multiple times while helping MULTIPLE people at once.
Digital Product Examples
E-books: Create and sell informational or educational e-books on various topics.
Online Courses: Share your expertise through digital courses and help others learn new skills.
Templates: Design templates for websites, blogs, social media graphics, or presentations.
Printables: Create and sell printable planners, worksheets, coloring pages, or organizational tools.
Graphic Designs: Offer digital design services such as logos, social media graphics, or infographics.
Audio Products: Record and sell audiobooks, podcasts, or music tracks.
Video Tutorials: Create instructional videos on DIY projects, fitness routines, or cooking recipes.
These are just a few ideas to get you started. Remember to choose a product that aligns with your skills, interests, and target audience.
30 Niche Specific Digital Product Examples
SAHM:
▪️E-book on how to homeschool your kids
▪️30 day guide to potty training your toddler
▪️Grocery checklist for picky eaters
▪️Healthy meal planning templates
CREATIVE:
▪️Color palettes for people to use when branding their company
▪️E-book template that allows you to just plug in your information
▪️Photography presets or actions
▪️How to DIY your website
LIFESTYLE BLOGGER:
▪️E-book on how to dress your body type
▪️Presets so your followers can get your look
▪️E-book on how to travel for free as an influencer
SOCIAL MEDIA:
▪️Instagram Story templates
▪️Reel covers
▪️Social media content calendars
▪️How to become a social media manager guide
PHOTOGRAPHY:
▪️Photography templates
▪️Learning your camera setting guide or ebook
▪️Lightroom presets or photoshop actions
▪️Photography tutorials or courses
FITNESS:
▪️Meal planning ebook that has simple recipes
▪️Grocery list template
▪️Monthly workout subscription
▪️30 day meal plan to lose the 10 pounds
REAL ESTATE:
▪️Real estate investing 101
▪️How to find motivated sellers
▪️Commerical real estate investing
▪️Home buying calculator
BUDGETING:
▪️Budget tracker that helps them reach a specific end goal
▪️Budget spreadsheet for small business owners
▪️Bill tracker
The key to being successful with a digital products is making sure that your product solves a problem. If your digital product solves a problem quickly and efficiently, it will sell!
If you're thinking, "Okay, but HOW do I actually do all of this?", don't worry, I got you! I'm sharing with you my PROVEN step-by-step framework in my NEW guide:
The Ultimate Digital Product Starter Guide
This guide will walk you through the EXACT steps you need to take to start selling your very own digital product. The creation process, the tech side, the marketing side, the creative side... it will walk you through literally ALL of it!
Be sure to download my FREE Digital Marketing Guide for Beginners and my FREE eBook template that's already designed and ready for you to customize!
I'm always here for support. You can email me at hello@tanyasurjan.com and I’ll answer any questions you may have! I know learning something new can be overwhelming but I promise you, if I can do this, you can too!