3 Essential Marketing Templates to use in your Photography Business

Are you overwhelmed by all the experts telling you all the different marketing templates you "need" to have for your photography business? Should you have a new client magazine, a pricing guide, a print and product guide, or a what to wear guide? The list of “must-have” marketing templates could go on and on. It can feel like a lot of pressure to feel like you need allll the things.

Forget all of those items for a minute—let’s talk about the MOST important pieces you can invest in for your photography business that will make the biggest impact on your client experience. Remember your client experience is the most important part of your entire business.

So, let’s start with that goal in mind and then simplify what you need to do to lay the foundation for an amazing client experience that attracts, informs, and inspires clients to book you, tell all their friends, and keep coming back.

When thinking through your client experience, you need to plan and be prepared to provide just what your clients need when they need it. No more, no less. So what do you actually need?

You need to be prepared with marketing materials that provide the information your clients are looking for before they book, after they book, and after the session is completed.

I'm going to share with you 3 essential marketing templates for photographers that are essential for a good client experience. Ok, so let's dive in!

1. Pricing Guide

Pricing is most likely going to be the first thing a potential client is going to ask you so you want to be prepared and have a professional way to share your pricing packages with your prospective clients.

2. Welcome Guide

Once they book you you want to send them an Information aka: welcome guide! This should include everything your client needs to know to have a successful experience with you and this just prepares them for the upcoming session. Again, only provide what is needed – no more. The more you overwhelm them, the more you will have to take care of them on the other end.

A welcome note: Thank them for booking and share a little of who you are and keep building that connection with a brief section or information taken straight from your about page.
What to Expect: Give a brief overview of a client’s journey of working with you and what the experience looks like from booking to photography to getting their images back and more.
Pricing Guide and "Al La Carte" Pricing: I always add the Pricing sheet into the welcome guide along with a la carte print options so they know they can order prints from you after your session.
Tips for your Session: This is a great place to give them clothing tips, things to bring to the session and any tips you have to help the session flow with ease.
Frequently asked questions: Tackle FAQs new clients typically have so they are put at ease before their session.
Invoice: Here you will send your invoice along with your terms and conditions for the session.
Thank You Note: Thank them for entrusting you to capture their families most special memories and share how excited you are for your session!

3. After Session Guide

And finally —the after session guide!

Following your session, this the perfect way to have another warm touchpoint with your client that gets them raving about your polished client experience and telling all their friends. Plus, it’s also a great opportunity to gently upsell products and keep clients feeling important while they wait for their photos.

Here’s what to include:

Your Client Gallery Link! This is the most exciting Part!
Showcase products, print options, or albums you offer and how they can order!
Call to action inviting them to follow you on social media, join your email list, or take a very specific action

These aren’t all of the marketing materials you need to create a client experience that knocks their socks off, but it is the beginning of an experience that will leave your clients happy and gushing about you. A well-thought-out and intentional client experience is the fastest way to more word of mouth referrals.

If you’d love to have these marketing templates for your photography business, great news—you can have them…TODAY… and download them instantly for 70% OFF by clicking HERE.

Each ready-to-use, business-critical template has been designed by myself and written by myself and have been proven to work in creating the ultimate Client Experience for your customers.

Not only that but I have created essential bundles for you if you are a Family Photographer, a Newborn Photographer or a Wedding Photographer.

Think of these as half template + half guided coaching for marketing materials for photographers that are 100% YOU and made for your clients. It’s the key to laying the foundation for a better brand experience that automatically markets your business and gets people talking about you!

You've got this!!

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