5 Steps To Creating More Passive Income Online With Digital Products
Are you new to the world of digital marketing and selling digital products? Do you love the idea of being able to make passive income online so you can stay home with your babies or quit that 9-5 you can’t stand? Maybe you’re a burnt out creative like I was and you just want to learn how you can add in another stream of income? If any of these sound like you, you’re in the right place! My name is Tanya and I’m a Mama of 3 and a proud LEO wife. I've been on quite the journey in the online business world, and I'm so excited to share my knowledge and experiences with you!
Before we dive in, I want to make sure you've had the chance to check out my FREE eBook, "How to Find Your Profitable Digital Product Ideas + 30 Niche Specific Digital Product Examples." It's a valuable resource that will walk you through the first steps to creating passive income online by creating your very own digital product.
Let me share a little bit about who I am and my background. My name is Tanya, and I’m a mama of 3 littles and a proud LEO wife. I started my photography business back in 2008 and was a full time wedding photographer for just over 10 years. In 2018 we had our 3rd baby and I hit burn out in my photography business hard. We had 3 babies under 3 and at the time my heart started to pull me in a huge way to put all my focus into being a Mama.
This was when I was introduced to the concept of making money online and learned just how powerful having multiple streams of passive income really is. In less then a year I matched the income I made yearly in my wedding photography business and I was able to fully retire from shooting weddings and be the present stay at home Mama I’ve always wanted to be. After 10 years building a very successful wedding photography business and 5 years building a thriving network marking business I finally found the one thing that would change it all and create TRUE time freedom. DIGITAL PRODUCTS!
Now I get to teach others how to create passive income of their own with digital products so they can spend more time doing the things they love most. In this post, we’re going to go over the five steps to take to start creating more passive income online utilizing digital products!
Let’s dive in!
Step 1:
DETERMINE YOUR SKILLSET AND YOUR IDEAL CUSTOMERS PAIN POINTS:
You’re going to want to start by Brainstorming and Identifying your Passions and Expertise.
One of the most crucial steps in creating a successful digital product is tapping into your passions and expertise. Take some time to brainstorm and identify the areas where you have knowledge, skills, and a genuine interest. Think about the topics you enjoy learning about or have experience in. This will not only make the process more enjoyable but also position you as an authority in your chosen niche.
What problem will your digital product solve? My favorite tool to find out what your customers are searching for online within your niche is ANSWER THE PUBLIC. You will receive Instant, Raw Search Insights, Direct from the minds of your customer.
Step 2:
CREATE A DIGITAL PRODUCT THAT PROVIDES A SOLUTION TO THEIR PAIN POINTS:
Now that you know what your ideal customer is struggling with, you can create a product that solves their problems. This could be an ebook, a course, or even a membership. Whatever it is, it needs to provide value and offer a solution to their pain points.
There are an endless amount of digital products types you can sell, but starting with an Ebook is a great place to start! It doesn't have to be super long. If you can solve their problem in 10 pages, that’s great! I’m going to share with you a FREE eBook Template that you can fully customize so you don’t have to start from scratch! This free ebook template will open up the template in Canva. If you don't have a Canva account, you can create one for free. After that, select “Use Template” and you're ready to start creating your own digital product!
Step 3:
CREATE A FREEBIE DIRECTLY RELATED TO YOUR DIGITAL PRODUCT THAT WILL BE LIKE A "SNEAK PEEK" INTO YOUR DIGITAL PRODUCT OFFER
People are hesitant to buy things they’ve never heard of. That’s why you need to offer a freebie that will give them a taste of what your product has to offer. This could be a free chapter of your ebook, a free module of your course, or a free trial of your membership site. The idea here is to offer something of value that will get them interested in what you have to offer.
PRO TIP: Your freebie needs to be something that is DIRECTLY related to your digital product. It needs to leave them with a small win, but wanting more from you.
Step 4:
BUILD AN AUTOMATED EMAIL SEQUENCE BEHIND YOUR FREEBIE THAT SELLS YOUR DIGITAL PRODUCT
Once someone has signed up for your freebie, you need to have an automated email sequence set up that will sell your product. This sequence should provide even more value and convince them that your product is worth investing in. I absolutely love FLODESK!!
THIS video walks you through how to create a workflow in Flodesk to deliver your freebie. For today, just add one email to be sent out after they sign up that gives them their freebie. You can add to it later! You can get a free trial of flodesk and get 50% off of your first year by clicking HERE.
Step 5:
SHARE YOUR FREEBIE EVERYWHERE! SOCIAL MEDIA, BLOG POSTS, PINTEREST, ETC...
You need to get your freebie out there and seen by as many people as possible. Share it on social media, write blog posts about it, create Pinterest pins for it, etc. The more people who see your freebie, the more chances you have of getting people to sign up and eventually buy your product. If you’re not sure where to start when I come to promoting your digital product on social media, be sure to check out my SOCIAL MEDIA STARTER GUIDE! This guide will walk you through how to promote your digital product on Instagram, TikTok and Pinterest!
While it is still work, creating passive income online is easier today than it has ever been. The amount of people you can reach utilizing Social Media alone is insane. If you follow these steps, you’ll be well on your way to creating a successful digital product that will provide you with passive income for years to come. Remember, it all starts with figuring out what you’re good at and who you can help. From there, it’s just a matter of creating a product, offering a freebie, and getting it out there for the world to see! If you want step by step guidance and the EXACT steps to follow from determining your niche and creating your digital product to determining if your idea is actually going to be profitable, all the way through to setting up your workflows, be sure to check out my DIGITAL PRODUCT STARTER GUIDE! This guide is for the ultimate beginner and created to walk you through the exact steps and proven framework to creating and launching your first digital project product from start to finish!
I'm always here for support. You can email me at hello@tanyasurjan.com and I’ll answer any questions you may have and help you get started on the right foot! I know learning something new can be overwhelming but I promise you, if I can do this, you can too!